How do you identify with your consumer, especially if that person is a very specific individual? How do you not come off as disconnected while showing genuine interest and care for the end user?

With this project, I utilized the tiktok profiles of 3 women living with orthostatic intolerance. I researched what it was like for them on a day-to-day basis and incorporated realistic performances alongside strong and subtle pain points. Client interaction was very heavy because of the timeline (from contract, pre-creative, to delivery in 30 days).